How does the CRM system work?
The definition or abbreviation CRM stands for the Customer Relationship Management System, that is, "customer relationship management." Indeed, one of the most important functions of CRM-programs is the accounting of customers and transactions. But unlike Excel, in the CRM-system for accounting, data is stored not in huge tables, but in convenient cards, and the whole history of interaction with the client is presented in chronological order - from the first call to the purchase. Here you can listen to telephone conversations, save an important document, put a bill in one click, write an e-mail, put a reminder - for example, prepare a commercial offer. CRM does not end with this - CRM will monitor each assignment and give a signal when the deadline approaches, so that you do not forget anything.
But this is only a small part of what a CRM program means. For example, the system can automatically perform part of your work: it generates documents by template, assigns tasks to managers at each stage of the transaction, sends sms to clients, creates online visual reports on all business indicators in online mode - from the amount of transactions to the number of completed calls. All this helps to build a more effective dialogue with the buyer, maintain his loyalty and eventually sell him more and more often. In 2015, the consulting company https://medium.com/@Katherine_94830 conducted a survey among 500 companies, and it turned out that after the introduction of CRM their profits increased from 25 to 35%.
Other indicators also increased. Not surprisingly, CRM-systems have become so in demand. According to a study conducted by Gartner in 2015, two-thirds of foreign companies already prefer using these programs, and this year the volume of the CRM market will be $ 36.5 billion.
Big businesses and small businesses undertaking upon utterly substitute scales and thus have rotate needs behind it comes to a CRM system. Generally, little businesses have more need for an out-of-the-box or hosted CRM solution as many don't have IT feat upon staff and are unwilling or unable to pay for the installation and training required to implement an in-house CRM system. Hopefully, the CRM system criteria I've itemized here will create it easier to locate one.
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